Profesional Profile
Innovative, dedicated, and results-oriented Product Management Professional able to leverage extensive professional experience that includes strategic planning, product / project / program management, sales, finance, pricing, operations, engineering support, multi-faceted system integration, contract administration, and cross-functional team leadership.
Experience increasing revenues from $700,000 / year to over $70 million / year.
Consistently achieves all organizational and project goals while adhering to all technological guidelines, developing new products and implementing product enhancements to ensure profitability, drive market penetration, and achieve complete customer satisfaction.
Demonstrated ability to take the initiative in fast-paced, high-pressure environments combined with expertise in leveraging superior analytical and technical expertise in order to achieve optimal results.
Work Experience
2015 - Current
Vice President of Technology
CyberCoders.com
Provide key strategic leadership to for the product and tech team at national staffing firm. Managed a team of developers and product managers responsible for building external websites and internal tools.
- Established methodology for marketing attribution to ensure dollars spent were returning revenue.
- Created clear KPIs for the product team to report to the senior management team.
- Implemented/administered Salesforce for business development team which brought in over $1 in revenue in the first 6 months.
- Led, trained, coached, and mentored Development and Product Management Teams.
- Engaged in research, identification, development, implementation, and sales of new products and applications.
2015 - 2015
Sr. Director of Product Management
HomeUnion.com
Provide key insightful strategic leadership to for a real estate investment firm. Managed internal workflow and processes associated with identifying, closing and managing real estate assets.
- Created external marketing website and messaging.
- Created tools to increase productivity of real estate agents in the field.
- Established a partnership with the sales, closing and asset management team to ensure their needs were being met.
- Helped the company go from under $1 million in sales per month to over $8 million.
- Led, trained, coached, and mentored Product Management Team, engaged in research, identification, development, implementation, and sales of new products and applications.
2008 - 2015
Vice President of Product Management
MyLife.com
Provide key insightful strategic leadership to people search and identity-related product functions of online relationship and identity management website. Direct cradle-to-grave data asset management process, from acquisition to final utilization. Tasked with business development and partnership cultivation accountability through identification of new revenue opportunities, business models, products, and product enhancements. Managed risk and credit card fraud, including credit processors, fraud vendors, and related third party vendors. Oversaw integration of technology and team members from Wink.com, an acquired organization. Negotiated contract with third party vendors.
- Boosted revenues by over 300% as a result of managing all details of mobile website launch process.
- Expanded membership base from 52 million to over 148 million and increased value per visit on company’s core research product by 50%.
- Grew revenues of WebRecord product from zero to over $1 million / year through establishment of cloud-based B2B SaaS product offering.
- Utilized big data technologies to manage customer database with over 2.6 billion records.
- Oversaw every aspect of MyLife.com brand launch, including specification, development, and release of website and associated product lines and mobile applications along with launch of international website properties, in compliance with all legal policies and guidelines.
- Led, trained, coached, and mentored Product Management Team engaged in research, identification, development, implementation, and sales of new products and applications.
2007 - 2008
Vice President of Technical Operations
Guthy-Renker Home
Upon purchase of RealtyTracker by Guthy-Renker in 2007, fulfilled dual leadership roles, both as a Vice President of Technical Operations and as Director of Product Management. Oversaw daily operations of Development Team engaged in creation of specifications and design of products to be released
- Conceptualized, developed, and launched www.hurryhome.com, a mission-critical website for providing foreclosure information to homeowners.
- Implemented data warehouse and replication process to provide reporting capabilities.
2004 - 2007
Vice President of Product Management
RealtyTracker
Executive leadership accountability for all technical operations, including P&L, product management, and quality assurance, of real estate Internet marketing organization. Provided coaching for Product Development and System Administration Teams in this 50-employee company. Developed and maintained network structure, reviewed bids and awarded contract to third party technology providers. Wrote technical manuals for product specification, development, and systems administration procedures. Managed cradle-to-grave project development lifecycle.
- Instrumental in successful sell of company to Guthy-Renker, a multi-billion dollar company.
- Key contributor to successful expansion of company from $700,000 / year to $5.4 million / year.
- Launched company’s key products, including lead generation, automatic lead delivery and patented real estate tracking and push CRM tools.
- Orchestrated design and development of initial dialer project, including operating and release procedures and systems administration procedures.
1998 - 2004
Previous Experiences
ROUSE ASSET SERVICES, Beverly Hills, CA, 2003 – 2004, Director of Web Services
HIWIRE, Los Angeles, CA, 2001 – 2003, Director of Implementation
ISUPPLI CORPORATION, El Segundo, CA, 2000 – 2001, Senior Producer
EARTHLINK, Pasadena, CA, 1998 – 2000, Manager of Support Production
Operational Skills
Expert
Organizational Skills
Product Planning | Organizational Leadership | Funnel Optimization | Big Data Analysis | Project Management | Vendor Relations | Revenue and Monetization Strategies | Product Development | Credit Card Processing/Fraud Prevention | Cross Functional Team Management | Organizational Development | Process Development | Search Engine Optimization (SEO) | Subscription/Continuity Models | Product Owner | Product Roadmap
Expert
Tools and Development Environments
Tools: Microsoft Office Suite, MS Project, Visio, Omniture, MicroStrategy, Tableau, Photoshop, Visual Studio, SQL Enterprise Manager, Citrix, Rally
Development: Node, Vue, Docker, .NET (ASP and C#), MSSQL, HTML, and JavaScript, JAVA, LAMP, SOLR, LUCENE, CASSANDRA, HADOOP, NUTCH, AGILE/SCRUM and Waterfall
Education
California State University, Northridge
History
History with an emphasis on United States Constitutional History.